The Official Rainbow Road sponsor will support the inflatable Rainbow Road, prominently displayed from the ceiling to highlight critical zones like the Main Stage within the Expo Hall (aka “Shillages”). This sponsorship upgrade entitles them to be acknowledged as the Official Rainbow Road sponsor, gaining visibility on the website, social media platforms, and the Official Wall. Dedicated physical signage within the Shillages will focus on the Rainbow Road, with the sponsor’s logo prominently featured on one of the (historically) five tubes, each distinguished by a unique color.