The Gourmet Coffee Shop & Lounge is one of the most prominent branding opportunities during the Main Event, held from Thursday, February 27 to Sunday, March 2, 2025. This area features a branded coffee cart, barista, hot coffee-based drinks, grab-and-go chilled lattes, branded coffee cups, and a lounge area with additional marketing opportunities that can be collaboratively planned with the ETH Sponsorship and Operations Stewards. The sponsor’s logo will be prominently displayed on the Coffee Shop menu board and tabletop menus, with the option to add branding on various digital and/or physical furniture or signage.

Double-sided, tabletop acrylic signage can be placed on high-top tables, showcasing the sponsor’s logo and additional promotional information such as announcements, social media handles, enter-to-win contests, and QR codes/Linktree for more details. 

This upgrade is ideal for sponsors aiming to achieve brand awareness in a prominent location of the Main Venue, where a diverse audience of investors, founders, teams, sponsors, developers, crypto-native individuals, and web3 newcomers gather. This opportunity is perfect for sponsors who want to gain visibility without needing to design and manage a booth while still potentially offering swag to attendees.